Building on Le Grand Saguenay–Lac-Saint-Jean’s motto, “The territory of your ambitions,” we created a strategy that positions Saguenay as the heart of the region. This is reflected in a streamlined, high-impact visual identity with modern, vibrant colors that embody Saguenay’s energy and reach. We also integrated heart-inspired elements to emphasize the city’s central role, aligning with the project’s overall vision.
A modern and vibrant look that reflects the spirit of the city.
Saguenay’s strategy seamlessly complements the regional approach, while maintaining its own distinct identity. We chose a simple yet memorable design, using the same typography as the region to ensure visual consistency. By collaborating on promotional efforts, we aimed to strengthen both strategies and create a unified presence.
The urban city
“at the heart of your ambitions”
This project has provided Saguenay with a strong, modern identity that aligns with its ambitions. The newly developed strategy, communications plan, and tools help raise the city’s consideration among newcomers, cementing its status as the region’s economic and cultural hub. As a result, Saguenay stands out as a destination of choice, ready to welcome those eager to build their future in the heart of Saguenay–Lac-Saint-Jean.
