Bunkcamp is a brand new model of truck campers entirely designed and manufactured in Quebec for the true adventurer.

From the positioning, the market research, the brand name and territory, and the digital presence, the Triage team created and oversaw the entire project.

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The visual layout is presented in a sturdy fashion to accentuate the brand’s credibility and confidence in its product. The typography of the name is high-tech and bulky to echo the DNA of the true adventurer, the perfect match for a powerful vehicle that can withstand any weather.

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Triade also designed the exterior of the vehicle and helped with the interior design. The choice of colours and packaging is designed to stand out from the competition, without shying away from popular styles and trends for outdoor accessories.

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The project included the creation of a landing page, a PR campaign, and an exhibition at the RV Show.

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