Meet Laiterie Laroche.

We’ve created an identity that combines authenticity, modernity and sustainable development.

A black and white brand image that recalls the history of dairy and its heritage.
It has a deliberate simplicity that reflects the products and the dairy’s sincere approach.

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The French tagline
is a play on words
that also captures
that feeling.

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The inspiration for the slogan came from the product itself. It is a hymn to family, to the joy of living, to sharing.

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