Through this mandate, Triade aimed to capture the very essence of Hôtel Universel Alma: a welcoming, vibrant, and ever-evolving destination.
The logo redesign, updated website layout, and development of a new sales brochure helped establish a unified identity that truly reflects the experience offered onsite.
Redefining hospitality,
one image at a time.
The design work focused on simplifying and modernizing the visual identity while preserving the hotel’s unique personality.
The new monogram, built from the hotel’s initials, echoes the geometric lines of its architecture, creating a symbol that is both compact and instantly recognizable.
The color palette evokes the warmth of wood and the comfort of the hotel’s interiors, creating an atmosphere that feels elegant and soothing.
Finally, a series of pictograms inspired by the logo highlights the hotel’s diverse services, forming a cohesive and versatile visual ecosystem.
A reimagined brand that unites comfort,
modernity,
and distinction.
This renewed identity allows Hôtel Universel Alma to strengthen its positioning as a regional reference in both business and leisure hospitality.
The updated visual system now supports a consistent guest experience across all touchpoints—from the website to signage, stationery, and promotional tools.
A subtle yet impactful transformation that reflects the hotel’s evolution and its forward-looking vision.
A project where every detail contributes to redefining the art of hospitality in Alma.
