To achieve these objectives, we conducted an in-depth strategic reflection on their positioning. This work gave rise to a solid brand platform with impactful advertising messages that reflect the essence of Groupe Jacques: a warm and human living environment.

Our support also involved the development of a structured communication plan, the rollout of strategic digital campaigns, and dynamic social media management, ensuring consistent communication aligned with their values.

Graphic design choices played a key role in this transformation. We meticulously created a series of photographs to illustrate the campaigns, where each portrait conveys a unique concept while authentically reflecting the values of Groupe Jacques.

Additionally, the geometric shapes framing the images at the top and bottom add a distinctive visual signature. These elements, paired with the recurring arrow at the top, serve as dynamic markers that immediately capture attention, giving the visuals a playful and modern touch. The colored band, reminiscent of a bookmark, emphasizes the brand’s strong identity while adding a vibrant, contemporary flair.

Our joint efforts have led to the development of strategic digital campaigns specifically designed to capture the attention of a diverse audience. These initiatives have successfully attracted seniors looking for a new place to live, while also engaging a key audience: decision-making adults, often the children of seniors, who wish to provide their loved ones with a safe, comfortable, and caring environment.

Thanks to this cohesive graphic and communication strategy, Groupe Jacques’ residences now stand as a benchmark, combining modernity and tradition. This partnership illustrates the impact of a long-term vision and demonstrates their unwavering commitment to creating living spaces where everyone can truly thrive.