Canabec gave Triade the challenge of stimulating the recruitment of production employees.
The recommendation was to deploy an attraction strategy supported by a creative concept that would favorably attract the attention of potential employees and push them to apply.
The concept was simple, but effective:
to take inspiration from the quality of their products and enhance them through strong and proud employee profiles.
Triade developed the employer branding strategy and campaign, design and copywriting, art direction, traditional and digital media campaign and communication tools.
The result is a distinctive employer brand that leaves no one indifferent, perfect for standing out as an employer.
