Seeking to strengthen its positioning and regional visibility, the TLGIRT of Saguenay–Lac-Saint-Jean undertook a complete rebranding initiative.

The goal: to affirm its role in the harmonization of forest land use while supporting the vision of the Union des préfets (UDP) to make the region a model of sustainable development and resource management.

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To bring this vision to life, Triade combined several areas of expertise: brand identity creation, modern website design, a reimagined site architecture, and coordination with digital partners.

Each step was designed to build a strong visual and conceptual link between TLGIRT and the UDP, while giving the organization a distinct and enduring identity. 

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A shared vision,

a thriving territory.

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The TLGIRT logo places a tree at the heart of a speech bubble, a symbol of dialogue and collaboration, perfectly reflecting its mission of promoting shared management of forest resources.

Inspired by the UDP’s identity, the design incorporates a common shape and color palette, while the typography, both angular and rounded, evokes wood, nature, and the strength of the region. 

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Many voices

united for nature

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A project that demonstrates how a strong and cohesive identity can elevate collaboration and sustainable development on a regional scale.

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