The Quebec-based brand asked Triade to develop an Anglophone digital awareness campaign.

The objective: to promote Kwe in Western Canada and New Brunswick.

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Kwe specialises in the manufacture of premium cocktail syrups based on the flavours of the boreal forest. The products allow both connoisseurs and novices to enjoy delicious cocktails with ease.

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We conceptualized the digital advertising platform by developing and putting forward an appealing tagline that reflects the brand’s DNA.

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As Kwe has a very strong cultural identity, we wanted to highlight it by capitalizing on a Nordic and tasty creative territory accompanied by inspiring and intriguing creative lines.

We launched the digital marketing and influencer campaign on TikTok and Instagram.

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