We were tasked with designing the entire concept. The positioning strategy, brand name and messaging, brand territory (platform, logotype, photo direction), and support the deployment of the brand. The overall identity that emerged is bold and architectural.
The goal was to communicate the versatility of these comfortable, inviting and innovative spaces.
Achieve Entertain Rest
The Hyvi brand territory unfolds from the grid of the logo offering a rich and colorful, yet strong, identity inspired by performance and relaxation. These characteristics fit perfectly with Hyvi’s concept.
