Groupe UniVert faced a major challenge: uniting distinct corporate cultures and rallying all stakeholders around a shared vision. Beyond the identity issue, the goal was to build a strong image to establish a credible regional force that reflected the full expertise of both cooperatives. In a context of labor shortages, the success of the merger also depended on employee engagement and an inspiring employer brand, one capable of bringing together internal teams as well as attracting future talent.
Unite,
Engage,
Shine.
Triade implemented an integrated approach, combining brand strategy, the creation of a distinctive visual identity, and a tailored communication plan. Close support was also provided through outsourcing to assist internal teams, particularly for the launch, change management, deployment of tools, and the management of social media and digital campaigns.
Act with respect,
grow with confidence.
This project stands out for its human and cooperative scope. In a transforming industry, Groupe UniVert embodies a sustainable, forward-looking approach. Triade’s support helped bring this vision to life through aligned and consistent communication.
Groupe UniVert’s visual identity is designed to be modern, bold, and accessible. By moving away from the traditional codes of the industry, it reflects the group’s values of performance and human-centeredness. The standardization of visual tools has strengthened brand recognition.
