To bring industry stakeholders together and raise consumer awareness, we created a striking mascot as the emblematic spokesperson for the initiative. This playful and approachable image makes engagement easier and enhances the impact of our communication.
Showcasing Local Potato Producers, Processors, and Distributors
Through a unique visual identity and an effective communication strategy, we defined their positioning, key messages, and developed a modern and unifying brand image. A digital strategy was also implemented, including social media campaigns and engaging content to mobilize both producers and consumers.
The adopted identity is based on an illustrated approach, highlighting the potato as the central symbol of the sector. Each graphic element reinforces a sense of belonging and reflects the balance between innovation and agricultural tradition.
Thanks to this work, the FRPTQ benefits from a strong brand image and an effective strategy to promote its eco-friendly commitment and mobilize the entire industry.
Bringing Industry Stakeholders Together to Address Their Needs and Support Their Initiatives.
We also designed the brand identity for the 2024 Quebec Potato Summit, focusing on innovation. This identity brings industry stakeholders together and enhances the summit’s credibility among producers, distributors, and experts. It seamlessly integrates with the FRPTQ’s branding, strengthening the cohesion and impact of both brands in their commitment to a sustainable industry.
