Novo hired Triade to redesign the identity of the existing application. To support this redesign, Triade undertook the creation of a new brand territory.

This territory included the establishment of the brand tone, the creation of a new logotype and the optimization of its visual identity. This creative renewal was then integrated to update the application.

The new visual identity used a colour code that expresses the values of the Novo brand, namely satisfaction and integrity.

These two values remind us that Novo cares about the well-being of its employees and focuses on providing its clients with the right tools to help them create a healthy workplace for their employees.